Looking for actionable and proven SEO tactics? The kind that will help you now? Here are some quick SEO tips, tricks, and secrets that work.
SEO can be a lot like fad dieting. There’s a lot of advice that promises fast results, but most of it doesn’t deliver. Plus, many highly-touted SEO tactics just don’t work anymore. If you’re using outdated practices it’s time to let them go. You’ll also find that some new and cool trendy tactics don’t actually work for you. Still, other legit SEO tactics (hello, month-long technical audits!) simply take time.
I’m talking months or even more than a year to show results. But that doesn’t mean your SEO strategy has to be a real time-suck. Let’s focus on more actionable and proven SEO tactics. The kind that will help you today. Here are some of my fast-and-quick tips, tricks, and secrets that will work better than any fad diet.
1. Use Video & Optimize It
Video is more valuable than ever. Don’t let budget limitations stop you from getting into the game. Between phone recordings and motion graphics, there are plenty of options available to you.
2. Focus on User Intent
When conducting keyword research, incorporate user intent search queries and tie them together with voice search queries, like questions, to help support those user intent queries.
3. Start Building Your Expertise, Authority & Trust
If you’re a newcomer, it’s going to be hard to compete against a website that’s been around for 10 years. There’s only one place to start: creating great content and pages that showcase your expertise (whether you’re an individual or a company). That content should support your SEO and business goals.
4. Make Your Content User-Friendly
SEO is ultimately about people. And most search engine updates favor user-friendly content. Learn about personas, human behaviors, and user trends, in addition to the technical side of SEO.
5. Think SEO from the Start
When redesigning your website, bring in an SEO professional early in the process. Design trends should be tailored to SEO best practices, especially for the mobile version of the site.
6. Manage Client Expectations Honestly
There are many shifty characters in this field. Failing to meet expectations can make you appear to be in their company.